Maha Al Asaker

Ok, so a professional photographer approaches you for a branding job, what’s the first thing a designer would do in a logo? Hey! Lens! Circles! That’s what photography is about innit? No.

What we did here was differentiate amateurs from professionals.

To call yourself a photographer all you need is a camera and you’re set to go. However, to be a professional photographer that is worthy of a brand, like our friend Maha here, you’ll need a little more than that.

The three main elements of differentiating an amateur photographer from a professional are ISO,  aperture and shutter speed. Pros call that The Exposure Triangle.